Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots.

SEO helps the engines figure out what a particular page is all about, and how it may be useful for users. In today’s high level of competition, it is imperative to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, many aren’t sure of how to rank a new website on Google.

You company/product may be right up on the Google search results page with the appropriate keyword, channeling a huge amount of traffic to your website. On the contrary, a misadvised or inappropriate keyword can make your site’s chance towards prominence more remote than ever.

The title of the article defines its content, and as such, a keyword rich title holds greater weight with Google. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. You can see this in action by searching for the competitive keyword in Google.

As you can see, most pages that rank for competitive keywords strategically place them at the beginning of their title tags. Although not mandatory, it’s prudent to do so as it will make your website more relevant to what people search for.

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